As June promises the start of a summer that may see us return to a pre-COVID lifestyle with a chance to increase our bubble, hug our friends and meet in person, I
find myself reflecting on what ‘building back better’ means. This is the call to action prevalent throughout the industry I am closest to – tourism. I was recently asked to
speak on this topic to a group of my industry peers and came across these two quotes that resonated with me.

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